About Us

Digital Growth [MENA] is a client-centered growth consultancy focused on Middle Eastern and North African geographic regions. Founded by a global contingency of entrepreneurs, we provide specialized services in digital marketing and AI implementation with a focus on helping innovators optimize and expand their business through the application of modern research, science, and practical knowledge.

Our Team

Jacqueline Churchwell

Senior Advisor

Jacqueline Churchwell is a strategist, entrepreneur, and AI integration expert, founded a digital strategy consulting firm, generating over $1.5MM ARR in six months. Co-founded an AI-driven apprenticeship-based strategy and finance training company, blending tech with traditional business models. At WeWork, she led transformations, applying AI to streamline operations and closed a $1B EBITDA gap. As a strategy consultant at Bain & Company, she was involved in integrating digital and strategy expertise, and leading agile implementations for 20+ oil & gas clients. Her entrepreneurial journey began at Columbia University, earning an MBA and MS (Social Org. Psych.), and launching an e-commerce startup- growing from $1K to >$200K+ in monthly revenue in 12 months. Jackie started her career in investment banking at Citi in New York and attended the University of Virginia.


Karim Sumar

Founder

Karim Sumar is an entrepreneur, business strategist, and AI specialist. He is the cofounder of the data-driven transportation and logistics app InstaRyde, which has been downloaded over 150,000 times, and used for over 5,000,000 rides. In his journey bringing InstaRyde to market, he managed a team of over 75 employees, oversaw the development of web services and apps, neogitated operating approvals with various municipalities, and conviced a publicly listed U.S. insurance company to create their first ride-share specific insurance policy. Karim also has past experience running S&K Trading, a commodities company that exports steel and cement between Pakistan and The Middle East. Karim has a degree in International Development Studies from McGill University in Montreal Canada, along with a Restaurant Management Degree from the renouned Instituto Mausi Sebess in Argentina. He has used his education and experience to help startups around the globe succeed through his consulting firm EEZ Venture Studio.


Richard K

Marketing & Behavioral Science Specialist

Richard is a specialist in behavioral sciences, with an educational background from the University of Toronto in Economics, Psychology, Neuroscience, and Marketing. Starting over 20 years ago as a frontend developer, Richard helped many local small businesses shift online, teaching owners about the benefits of online marketing and social media. He then launched a consulting firm that specialized in applying behavioural optimization to all facets of startup growth, including marketing, branding, advertising, hiring, team management, and AI integration. Richard has worked with startups and businesses across the globe in over 40 different industries, helping drive efficient growth through the application of modern science and research.